PRIMA (Pedagogical Repository of Italian Media Activities) is a language learning tool meant to supplement other grammar books and resources designed for Italian language learning. The activities on this site promote learning through engagement with authentic Italian media and span all levels from beginner to advanced.

By using activities from the repository, instructors are helping students to fill in the gaps where the curriculum often falls short in terms of popular culture and other contemporary subjects. Through PRIMA, students are exposed to Italians of color, queer Italians, and those belonging to non-traditional or minority communities, giving students a broader and more accurate perspective of contemporary Italy that reflects the country's vibrancy and celebrates the achievements of ALL Italians.